Certification Hierarchy

The SMstudy® Guide is a series of six books describing six aspects of Sales and Marketing

1. Marketing Strategy (MS) 2. Marketing Research (MR) 3. Digital Marketing (DM) 4. Corporate Sales (CS) 5. Branding and Advertising (BA) 6. Retail Marketing (RM)

Since the SMstudy® Guide is geared toward Sales and Marketing professionals, or those who desire to work in the field, the six Aspects are based on the six most common and often distinct career elds related to Sales and Marketing. Though there are no mandatory prerequisites for many of the SMstudy certifications, it is always better to understand the hierarchy structure.

As shown above, each of the six Aspects of Sales and Marketing has four levels of certification. • The Associate level certification is for anyone interested in learning more about each specific aspect of Sales and Marketing.

The Professional level certification is for individuals who want to gain a comprehensive understanding of a particular aspect of Sales and Marketing. Specialist and Expert level certifications are tailored to professionals working to gain practical and theoretical expertise in the Sales and Marketing aspects of their choice. The Specialist level certification requires three years of related work experience. The Expert level certification requires five years of related work experience. In addition to the certifications mentioned above, we offer certifications in fields related to Sales and Marketing such as E-mail Marketing, Web Analytics, Search Engine Optimization (SEO) and more.

Certification Hierarchy

The SMstudy® Guide is a series of six books describing six aspects of Sales and Marketing

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